Reframed, not just cropped
Rebuilt as 9:16 with your camera and the gameplay both in frame, rather than cropping to the middle and losing one of them.
The process
Four stages between your broadcast and a clip on someone's phone. You are involved in the first one and nothing after it.
01 — Selection
Most of a stream is not clippable, and that is normal. A six-hour broadcast might hold four moments worth cutting.
We go through your public clips and VODs looking for moments that stand on their own — a clip has to work for someone who has never watched you before, with no context and no setup. That usually means a clean beat: something builds, something happens, it lands.
Length matters more than people expect. Very short clips have no room to set anything up, and long ones lose people before the payoff. We work in a fairly narrow band and cut to it.
We also screen for anything that would get a clip suppressed or demonetised on the platforms it is going to. It is better to skip a moment than to post one that gets the account limited.
02 — Editing
Twitch is a widescreen, leaned-back format. TikTok and Shorts are vertical and watched on mute-until-interested. A clip that is only cropped from one to the other loses most of what made it work.
Rebuilt as 9:16 with your camera and the gameplay both in frame, rather than cropping to the middle and losing one of them.
Word-level timing, burned into the video. Most short-form is watched without sound, so uncaptioned clips lose the audience in the first second.
Emphasis where the moment actually turns, and a music bed matched to the tone that sits under the dialogue rather than over it.
Profanity is bleeped and masked in the on-screen text, so a clip is not quietly limited by a platform for language you did not think about.
03 — Publishing
Clips go out on a fixed daily schedule rather than in bursts. Posting five clips on a Tuesday and nothing for a week trains an audience to stop expecting you.
Times are set per channel and per timezone, so a clip lands when the audience for that streamer is actually awake.
You are told what ran, when, and how it did. Whose accounts the clips go to depends on what we agree — ours, yours, or both — and either way your own accounts stay yours.